WARNING!!! This video has zero educational value – it’s just something cool we found on the internet from Gerard Henninger Photography. Plus we like Canon’s. Enjoy!
Delivered just in time to save the office from more Halloween candy, our client Domex Superfresh Growers sent us a sampling of their newest apple variety. It’s a natural cross between a Golden Delicious and a Fuji called Autumn Glory. The apple is firm and crispy like a Honeycrisp but has a mild sweet honey flavor with a hint of spice. (Imagine applesauce)
This week we all enjoyed Lamb Burgers from Superior Farms. The grilling operation was overseen by the boss himself, Mike Rolph. Enjoy the photos!
In late June, we attended a ceremony with our friends, colleagues and peers where we were presented with the Fresno Advertising Federation’s inaugural “Agency of the Year Award.” We’re honored to have been presented the award, which our whole team has contributed to not only over the past year, but over all of the preceding years that we’ve been in business.
Every Friday during the summer we try to get together and grill something up on our BBQ. This week, it was Bacon Burgers courtesy of Geoff Johnston. Enjoy the photos!
We’re growing (again)! We’re adding another web developer to our team so we can expand the capabilities and services we provide our clients.
Raise your hand if you habitually Google your own name.
I’m guilty of checking out how many other Geoff Johnston’s there are out there, as well as seeing how high my name ranks against them. Even though I have never actually met these people I am in pseudo competition with them to see who’s the best Geoff out there. There are a couple of doctors, writers and photographers - luckily no known felons, carnies or mall security guards. So generally I’m in good company.
Today Google launched an online reputation tool designed to help you track your online identity, data and even help you remove unwanted content. I’m most excited about the removing the unwanted content part. After 13 years of pushing and pulling content online there’s definitely some things I’d like to send to pasture.
Setting it all up is as easy as going to your account www.google.com/dashboard/ and filling out the “Me on the web” section. You can set up alerts, search yourself and more.
There’s this unfortunate disconnect when you’re at a retail location (say, a supermarket) and you come across a product that you might want a little more information about before purchasing. You might find some sort of URL on the packaging that you can fumble into your smart phone and maybe, if you’re lucky, the site will be formatted for mobile devices so that you can quickly poke through the available information and find what you’re looking for. Some retailers, such as Best Buy, have already put forth the effort and embraced the technology needed to bridge this information gap with consumers. But, overall, many companies fail to effectively manage the experience for their audience – often dumping the consumer right onto their normal (desktop-formatted) website without any context to the ad or display that they were looking at only seconds ago. The tools needed for produce producers and produce retailers to do the same exist, it’s simply a matter of being clever about how the pieces of the puzzle are put together.
Our Seattle office just completed an exciting project for the Expedia Elite Plus program!
The project consisted of two types of mailers – one was a kit that was mailed to 70,208 US recipients, and the other was a self mailer that was mailed to 23,695 Canadian recipients. Although we have managed much larger direct mail projects, this one certainly had a complexity of its own. Because this was the first time running this particular project, there were several elements that had to be meticulously planned and managed to ensure that each step remained on track in regards to quality and scheduling. The vendors were selected very carefully, the format of the pieces were designed according to very specific criteria, the schedule itself was written and re-written prior to initiating the job in order to accommodate the unexpected and each step had to be fulfilled correctly and on time, in order to move forward to the next. In case something unexpected occurred, we had several back-up options to stay on schedule along the way, such as expedited shipping, multiple post office drops and a crew to work over the weekend in case it was needed.
Birthday time at MJR means a custom designed birthday card from Art Director Frank Ruiz. While I have mixed feelings about pink, I’m just thankful I’m not as old as Joni! She’s 30!