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Mar 28

Optimizing Your Image Content for Pinterest – Updated

Note: Pinterest updated its layout recently, and I have updated the specifications in the article. Thanks to Chris for pointing out the size change! (04/29/13)

Pinterest can deliver significant traffic to your website (See our blog post Should Your Business Be On Pinterest?). Images are the currency on Pinterest and if you want to maximize your impact, you need to optimize your image content. Here are a few considerations:

Use good images.
Think about it from your own perspective. Look through the images on your website or blog. Would you pin them on Pinterest? If not, find better ones. This litmus test will not only make your content look better, you will be increasing the odds that other Pinterest users will find your images attractive, compelling and therefore, pinnable.

Your ideal image dimension is  736 pixels wide.
Pinterest resizes all images down to a 192-pixel wide thumbnail if in board view. Once you click on the thumbnail, Pinterest will display your image at it’s maximum size up to736 pixels wide (by any dimension tall). Therefore, to look your best you want your pinnable images to be as close to  736 pixels wide as possible.

Obviously, website layout concerns should take precedence on image size, but if you want to maximize your presence of your images on Pinterest, you could use HTML to display your 736 pixel-wide images at the width you need for your layout. So long as your source image is 736 pixels wide, that is the size it will display at on Pinterest. Using this technique will increase your site’s bandwidth requirements, so you will need to balance that concern against it’s benefits.

Add a Pin It Button
Make it easy for your site visitors to pin your content by including a pin it button:

Make It Easy For People To Follow You
Invite people to follow you on Pinterest, right from your website or blog page with a follow me button:
Follow Me on Pinterest

- Bradley Fitzhenry, Brand Manager, MJR Creative Group

If you enjoyed this post, follow us on twitter, and like us on Facebook!

You can grab code for these, and other buttons on the Pinterest Goodies page — happy pinning!

Relevance Reports

MJR Creative Group periodically documents the growing influence of social media on the food, wine and agriculture industries through the release of periodic Relevance Reports.

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  • Hey thanks a lot for the info. I’m now resizing my images to width 600px. Is there recommended hight for images?

  • Thanks, working on some infographics, exactly the info I was looking for.

  • By katie suarez on April 21, 2013 at 3:16 PM

    Thank you for your helpful article. I’m new at Pinterest, and this is just what I was looking for!

  • By Chris Jones on April 24, 2013 at 5:00 AM

    I now see one image of mine displayed correctly even though it is 720px wide. This is using the new Pinterest layout. Do you know what the new max is? Thanks for this useful post!

  • Chris: Thanks for your question. You are correct, Pinterest’s recent changes have changed the max image display size to 736px wide by any height tall. Thanks for the prompt!

    -Bradley

  • By Chris Jones on April 29, 2013 at 3:19 PM

    Hi Bradley, Thanks for finding out the actual max width. On a couple of websites I have rigged pinterest.com/pin/create/bookmarklet so that clicking a Pinit button next to an image actually pins a bigger version of the picture. I think the bigger version is more likely to be repinned. I will make them 736px wide from now on.

  • By Kris Hughes on May 2, 2013 at 4:06 PM

    You might also wish to consider, however, that when looking at an individual image on Pinterest, if you have sized it at 736 wide, your viewer will have to scroll up and down to see the full image if it is taller than 374.

  • Kris: scrolling is easy.

    -Bradley

  • Thank you for your info on image size. Do you have any info on how to make the thumbnails larger. I can make the image that displays the optimal size. However, I cannot find a way to make the thumbnail to click on to get to it larger.

  • CoCo: The thumbnail sizes are pre-set by Pinterest. For Pin on the main page, they are fixed at 192px wide x scaled height. Board cover images are 22 x 150 px and the small board thumbnails are 55 x 55px.

  • Thank you Bradley :)

  • how to I have my photo thumbnail center cropped? It looks like pinterest crops from the left making my image off center?

  • By nannette and the sweetheart on February 19, 2014 at 3:45 PM

    Hi, great info! But I have tried everything I know to get my images to show up larger on Pinterest. No matter what size they are going in they invariably show up tiny. How are so many other images so much bigger? I am verified if that makes a difference, not sure it does. Help?

  • By phyllis on June 8, 2014 at 7:35 PM

    when I repin a photo to my face book page it is so large that 1/2 of it can’t be seen..How do I downsize the photo.I have a tablet.

  • My images on my blog are 640×360. When I pin them to Pinterest they seem so small.

    I was always told not to use larger images and have WordPress resize them because that takes up so much memory. What do I do?

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