MJR Creative Group is proud to support a very special program called the Buy California Grown Marketing Agreement. We were asked to develop the website www.californiagrown.org, to help put a face on California’s agricultural communities and to give consumers a better understanding of how each purchasing decision they make can support California’s farming families and the state’s economy.
One of our favorite parts of the project was the fresh-from-the-farm video and recipe series. This blog post marks the last in a series of posts that will spotlight the videos and the California farmers they showcase.
In our final California Grown Farmer Spotlight we meet Barbara Cecchini. All asparagus is not created equal. Just ask Barbara Cecchini, who brings over 20 years of farming experience to the asparagus operation she runs with her husband, Bob, a third-generation farmer himself.
“Our asparagus tastes sweeter than from any other growing area, and it’s also much fresher,” she says. “In other parts of the world, they store their product for much longer before shipping.”
Barbara’s pride in producing top-quality California asparagus is matched only by the pride she feels working alongside her husband, son, daughter and father on the 2,000-acre family farm. She also loves growing asparagus in California’s sunny springtime weather, which she calls “more reliable than most growing areas,” and hopes her enthusiasm is shared by consumers.
“Buy California produce!” she declares. “And keep California farmers in business.”
Well, you heard the lady. When you’re in the market for fresh asparagus, make sure it’s from California — and keep our state’s farmers in the green!
Learn more about Barbara and get her recipe for California Asparagus Potato Pizza.
- Bradley Fitzhenry, Brand Manager MJR Creative Group