20.8 million views in a week is an astonishing number for any video. What makes this admirable is that it is a video from a (comparatively) small company, DC Shoes.
Gymkhana is a video series from rally car superstar Ken Block, who also happens to be DC’s chief brand officer. This latest video features his trademark over-the-top driving technique as he powers his souped-up Ford Fiesta HFHV rally car through the fabled streets of San Francisco.
The series is YouTube gold, having amassed 150+ million views since the debut video back in 2009. But the story today is how this little company has captured the eyeballs of the world in a scale that puts it in the top five fastest spreading videos of all time. Its stands besides two Superbowl campaigns, and some of the worlds biggest brands:
- Kony 2012: 96.4 million
- Old Spice; “Responses”: 35.1 million
- M&M’s; “Just My Shell”: 27.6 million
- VW: “The Force”: 22.8 million
- DC Shoes: “Gymkhana 5″: 20.8 million
Further proof that dynamic content allows the Davids to stand alongside the Goliaths. Well done, DC.
- Bradley Fitzhenry, Brand Manager MJR Creative Group
Bradley on Google+
Ken Block has recently anecunond that he will be holding a Gymkhana GRID Invitational event this upcoming weekend. The intention of this event is to expand Gymkhana’s reach, and to increase it’s popularity. (like he hasn’t done so already ) He plans to do this by inviting some of the world’s top drivers to compete with him head to head on a specially designed Gymkhana course. Not to mention, these events are a great way for DC Shoes to gain exposure. Clearly, this event is building on the success of Block’s previous gymkhana videos:a0one, two, and three.