The creative engine for food, wine, and agriculture.

Oct 1

Site Not Mobile Friendly? 61% of Visitors Will Leave

Google knows. No one understands internet behavior like they do and have been warning about the dramatic traffic shift to mobile for a couple of years now. In April Google published their Mobile Playbook and predicted that

“Mobile represents a sociological shift with how users relate with both the digital and physical world. Business that understand that will win.”

Back in May we covered some landmark Nielsen and Goldman Sachs data about crossing the 50% tipping point in smart phone ownership. Last week Google released a report showing some rather compelling data:

  • 67% of users are more likely to buy from a mobile-friendly site
  • 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site
  • 52% of users said that a bad mobile experience made the less likely to engage with a company

The impact is clear: Without a mobile-friendly site you will be driving customers to your competition. Google’s conclusions are clear and uncompromising:

  1. Not having a mobile-friendly site helps your competitors
  2. Mobile-friendly sites turn users into customers
  3. Non-mobile friendly sites can hurt a company’s reputation

Google’s data comes from interviews with 1,088 U.S. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group

– Bradley Fitzhenry, Brand Manager, MJR Creative Group

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