Harris Interactive has released results from a poll conducted March 13-18, 2013 that underpins a growing skepticism by American consumers about foods labeled “organic”. The objective of the study was to determine if the improving economy was echoed by a corresponding increased … Continue reading
In 2010 MJR Creative Group was asked by Mayor of Fresno Ashley Swearengin and the City’s Local Business Initiatives to help create an innovative program to assist local food industry companies grow their business. In 2011, the City of Fresno … Continue reading
There’s several Fancy Food Show trend articles already out there, but some of the trends they spotted leaves us scratching our heads wondering if these folks were actually at the show. Granted, it’s a huge show, so its easy to … Continue reading
Our coverage of the 2013 Winter Fancy Food Show is over. However, we will be following up the show with a Relevance by MJR Social Media Report exploring the impact of social media on the show. Look for the report … Continue reading
(Please feel free to ask questions about the Report in the comments on this blog post. I am also interested in any feedback you have to offer. thanks! -Bradley) Earlier this year we formed Relevance by MJR, our social media monitoring, … Continue reading
It’s a topic of great interest to me, and one that resonates through our clients in food, wine and agriculture — the changing nature of Americans’ relationship with their food as they seek a greater connection to it’s source: the … Continue reading
The Baton is Being Passed A key message we have been taking to our clients for the past year is that consumer behavior is changing – changing fast – and it’s going to effect every aspect of their business. Business … Continue reading
One of the pleasures of our craft is getting the opportunity to delve beyond the project at hand and learn about our client’s business and industry. We feel it contributes to the quality of the product we provide, and enhances … Continue reading