In April Facebook announced that Cover images and Promoted Post images could be comprised of no more than 20% text. Prior to the rule many business Pages were using that nice big cover graphic as a digital billboard, and we … Continue reading
This is not another article proclaiming that Search Engine Optimization (SEO) is dead. There are literally dozens of articles with the headline “SEO Is Dead,” and the irony of that kind of link-bait headline is cringe-worthy. Old School SEO However … Continue reading
Last week Facebook introduced new and improved event pages. This new look mimics profile pages and features (finally!) a large cover image to help give some life to the page. The Old Facebook Event Page Facebook clearly paid attention to … Continue reading
The following is an excerpt from our LiveBlog of the 2013 Unified Wine & Grape Symposium. Wednesday January 30, 2:05pm Conference Session: New Technologies & Digital Media Panelists: Andrew Healy, 3 Rock Media; Ashley Nicole Teplin, Teplin+Nuss; Kristy Sammis, Clever … Continue reading
Here’s another title I considered for this post (but it was a bit long): You Can’t Expect a Return on Investment On Social If There Has Been No Investment In the First Place. Inbound marketing and social media marketing are … Continue reading
In my most recent blog post I outlined the case for why LinkedIn is valuable for every business professional. In today’s post, I am going to show you some key ways to make LinkedIn work. Many people feel they don’t … Continue reading
(Please feel free to ask questions about the Report in the comments on this blog post. I am also interested in any feedback you have to offer. thanks! -Bradley) Earlier this year we formed Relevance by MJR, our social media monitoring, … Continue reading
Content, content, content. It’s all about content. Or is it? The business and social media blogs are awash in recommendations about how to produce content, how to schedule content, how to keep your content fresh, and above all else the … Continue reading
Facebook calls it Custom Audience targeting and helps solve one of the most complex challenges in social media marketing — connecting your customers and prospects to their social profiles. Custom Audience targeting allows a marketer to take a CRM database … Continue reading
Today Twitter blessed twelve companies with the official designation of Certified Partner. For the past several weeks Twitter has been making careful moves to prepare for this day, as it seeks to tighten control around the ecosystem of services that … Continue reading