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California Grower Economic Impact Campaign
Buy California Mktg. Agreement
California's specialty crops and the growers that produce them generate $15.9 billion annually in business activity throughout the state. Those are big numbers. Despite that fact, the industry still tends to be undervalued and overlooked by Californians. Working with data from an economic impact study conducted by Fleishmann-Hillard, MJR created an integrated campaign to reconnect Californians with the people who produce California's vast array of specialty crops and to instill a sense of pride in choosing products that are produced in the state.