Portfolio

Identity

California Tomato Farmers

The client hired us to name their new tomato-farming cooperative. The organization was created to bring a bold new focus on food safety. We suggested a simple, descriptive name of “California Tomato Farmers” but also suggested to use the new identity to establish a marketing positioning as new leaders in food safety - by calling their way of farming, “The Fresh Standard.” The design does an excellent job capturing the objectives by featuring a rising star, with the star as the calyx of a tomato.