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Cruncher, Leaner, In-Betweener POS

CA Tree Fruit Agreement

As a response to consumer behavior research, we created this aisle poster to help consumers determine if they prefer their peaches, nectarines and plums crunchy, chin dripping juicy or somewhere in-between. This fun approach simplified a complex problem so that consumers could buy more peaches, plums and nectarines knowing they would have a more consistently satisfying eating experience.