Portfolio

Kaleidoscope Wine Label and Case

Folio Fine Wine Partners

Utilizing canvas paintings, we visually translated the brand’s name by designing four kaleidoscope patterns for the inside of the back labels, which are only visible by looking at the front of the bottle and through the glass. One hero pattern was selected to use on the shippers. When stacked, they form a larger kaleidoscope pattern, which resulted in an eye-catching visual on the Cost Plus World Market sales floor.