Portfolio

Integrated Campaign

The Kauai Marathon

Our information consumption habits have transitioned from strict breakfast, lunch and dinner (or TV, Print and Radio) to a Vegas style buffet. We are ingesting more content via more channels than ever. Integrating campaigns across mediums gives consumers options to connect to content using the vehicle of their choice. We are delivering Kaua’i Marathon messages via, the website, Twitter, Facebook community management, Adwords, YouTube, consumer print, television, radio, event partnerships, Flickr, newsletters, press releases and traditional press kits.