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Pixie Pears Identity

All State Packers

Our client, All State Packers, needed a new product solution to help create a market for small Bartlett pears. We created “Pixie Pears” and turned an unwanted size of pear into a delicious treat that is cute and sweet. The design is a friendly curvy script, which feels like the curves of Bartletts. The winged boy and girl pixies, make the human connection with consumer.