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Fresh Express/Tasty Tunes Cross Promotion

CA Tree Fruit Agreement

A salad and fruit cross promotion wherein the consumer was awarded free iTunes codes for purchasing a specific combination of California peaches, plums or nectarines and 2 bags of Fresh Express salad. The promotion generated sales of 1,000,000 lbs. of peaches, plums and nectarines. 2,500 stores participated nationally, coupon redemption was 6.8%, there were 24,365 iTunes code redemptions and most importantly, the promotion created 95.2% lift in ad count from the prior year. A uniquely successful promotion for the tree fruit industry.